Coca-Cola 2nd Lives
Coca-Cola Invents 16 Crazy Caps to Turn Empty Bottles Into Useful Objects
Created with the help of Ogilvy & Mather China, the campaign features a line of 16 innovative caps that can be screwed on to bottles when they're empty, transforming them into useful objects like water guns, whistles, paint brushes, bubble makers and pencil sharpeners.
Source : ADWEEK
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